MakerSights, a software platform putting the consumer at the center of retail's assortment creation process, announced its $25 million Series B investment led by new investors G2 Venture Partners.

Joining G2VP in the round are new investors Golub Capital and Gaingels, joining existing investors Forerunner Ventures and Baseline Ventures and a number of prominent retail technology executives, including Brett Hurt and Brant Barton, the founders of BazaarVoice, Jared Schrieber and Jon Brelig, the founders of InfoScout, and Elizabeth Spaulding, the CEO of Stitch Fix.

The new round follows the company's $8.5 million Series A led by Forerunner Ventures in 2019 and $3.1 million in seed funding led by Baseline Ventures in 2017, bringing the company's funding to a total of $37 million over the past five years.