From the firm's blog: Simon Heyrick who has served as our CFO since July 2016, has taken over as CEO and is now responsible for the day-to-day operations of the company. Simon is a world-class entrepreneur who brings his deep experience as a successful executive and operator. Prior to joining Soothe, Simon was the CFO of MarketShare, an advanced marketing analytics company. During Simon's time as CFO at Soothe he grew the business by 80% in 2017. Simon is a proven leader who will build upon this momentum with his unique background in growing companies and managing at scale.

"As an experienced senior executive, Simon has earned a reputation for developing strategic solutions that have helped businesses grow," said Kauffman. "Seeing him in action for the past two years, I'm thrilled to welcome Simon as the new CEO of Soothe."

"As Soothe approaches 11,000 massage therapists, further international expansion, and a newly secured Series C round of financing, I'm confident that this is the moment to find a new CEO to lead us into the next stage of growth," Kauffman said. "Since Simon joined us in 2016 he has been an instrumental leader and I couldn't be happier to see him become our CEO."

We have raised a new round of financing. The round was led by The Riverside Company. The additional $31 million of capital allows Soothe to continue to pay the massage therapists in our network up to three times more than they make in a traditional spa while innovating our technology to match more therapists with Soothe clients in their area. The funding will also support our efforts to hire more world-class talent.