The recent raise includes participation from previous investors Voyager Capital, along with members of the Alliance of Angels. The new funds follow a previous Series A round, which was conducted in April 2013.

The financing will be used to expand product offerings as well as new product and business development both in the U.S. and U.K.

'We're poised for further strong growth this year and this latest round of funding will help expedite product development and growth as a company,' said CEO Henry Lawson. 'There's clearly demand for our technology, which is focused on personal preference and proximity¦it's simply a matter of deploying it as quickly and intelligently as possible.'

AutoGraph has been working with several retailers, financial institutions and mobile carriers on better monetizing and engaging with their mobile customers through the use of its patented technology, which is used to create personal interest profiles with online identities or autoGraphs.

The technology, which works with apps and websites, has demonstrated market validation with the successful deployment on Regent Street in London with a 'iBeacon' installation, as well as with other businesses and industries. It provides consumers with information based solely on their personal preferences and proximity, while giving businesses more than 5,500 data dimensions relating to the individual consumer and validated by them.

Consumers can change or delete their identities whenever they choose, giving them to the power to choose what information they receive.

According to Lawson, almost 95 percent of users enjoy inputting and controlling their brand and lifestyle preferences by swipe-voting (or 'swoting'). Additionally, the autoGraph data set is first-party 'Clean Data', having been verified by consumers in more than a billion swotes that generate value for marketers. In fact, Lawson added, one Tier-1 mobile carrier augmented its marketing understanding of each subscriber by 60X using autoGraph.

The latest financing brings the company's total funding to $7.4 million.