HUG, a social marketplace that connects digital art and NFT creators with current and prospective collectors, announced the closing of a $5M round of seed funding led by DIGITAL, a Web3 investment fund founded by Mark Daniel and Benjamin Milstein (aka OhhShiny). OKX Ventures, the investment arm of OKX, the second-largest crypto exchange by trading volume and a leading Web3 technology company, also participated in the round. Other investors in the round were brought in to offer the company strong strategic partnerships, while also offering it a global footprint mirroring the Web3 ecosystem. They include: L'Oreal's BOLD corporate venture fund, Venrex, Jae Holdings, Cryptology, Samara, and Aa Sons.