The round was led by Holman Enterprises and Evolution VC Partners. The round also includes participation from existing investor IAC along with Kevin Hart's HartBeat Ventures and auto industry veterans Mack McLarty, Vice Chairman of RML Automotive, and Franklin McLarty, Chairman and CEO of McLarty Diversified Holdings and Ken Schnitzer, former Chairman of Park Place Automotive Group. The latest round brings Rodo's total funding to $45 million as the company prepares to scale its dealership network nationwide and invest in marketing and customer acquisition.

Rodo is transforming how people shop for and sell cars with its ecommerce platform that does not require stepping into a dealership using its proprietary 'Instant Quote' technology. Leveraging our thousands of dealer partners nationwide, Rodo puts tens of thousands of vehicles in the hands of consumers with transparent, best-in-market pricing, and personalized concierge service, including free delivery and pick-up. Our dealership partners trust and use the Rodo platform to provide their consumers with an elegant digital extension of their physical locations.