Orbee, a leading technology service provider for the automotive industry, announced the closing of its oversubscribed Series A financing round, which raised $4.0 million to drive growth of the company's innovative platform for the auto retailing ecosystem including dealership groups and their technology and service providers.

The Presidio Group acted as the exclusive financial advisor to Orbee. The round was led by the automotive and transportation venture firm FM Capital, with participation from existing anchor investors Holman Enterprises, Flow Automotive Companies and Pohanka Automotive Group. New strategic investors included automotive retailers Mills Automotive Group, Qvale Auto Group, Basil Family Dealerships and auto industry expert Ron Frey. Presidio also invested in the round.

Orbee provides data management and middleware software to the automotive industry to modernize the car buying experience. Franchised and independent dealers and enterprise clients use the Orbee platform to measure marketing investments with campaign analytics, understand shopper behaviors using Orbee's customer journeys tool, manage and control first and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful application programming interfaces and software development kits. The company partners with dealer-centric media agencies, service providers and OEM programs to expand the reach of its powerful technologies.