Zappi, the leading consumer insights platform designed for creators, today announced it has raised $170 million in growth capital from Sumeru Equity Partners and co-investors.

Zappi is the leading consumer insights platform designed for creators - the insights professionals, marketers and product innovators that bring fresh, new ideas to life each day. More than 350 of the world's most progressive brands use the Zappi platform to better understand consumers, accelerate innovation pipeline, and optimize ads and products before they go to market with pre-launch data. Zappi's reached a critical milestone of $50 million in sales in 2021, on the back of consecutive years of 30% annual growth.