Today, Tip or Skip is launching the mobile shopping game that applies social discovery and gamification to mobile commerce, providing a modernized approach to digital shopping -- one that is fun, engaging
and customized.

To support the launch, Tip or Skip has secured a total of $2 million in funding from investors including 500 Startups, John Ason, Corinthian Group and other angels from the East and West Coasts.

Now available online and in the App Store, Tip or Skip invites tastemakers to join the only mobile shopping game designed to help consumers find new products and share recommendations.

With Tip or Skip, users:
"Tip" what they like and "skip" what they don't with a flick of a finger, Discover and share interesting items from online and brick-and-mortar stores, and Earn "sway" (game currency) to become a top tastemaker.

As a Tip or Skip player, you compete for recognition as a tastemaker by spotting the best products, sharing them with your followers and earning sway as other players agree with your tips. Sway is social currency. Use your sway to tip products. Earn sway as people like your tips. Gain greater prominence for yourself and your taste as you earn more sway.

The Tip or Skip process benefits both users and brands; users get feedback encouraging smart buying decisions, while brand's tap into social merchandising to automatically highlight their most engaging
products.

Headquartered in New York's Fashion District, Tip or Skip was founded by Michael Weiksner, Ph.D., a persuasive technology expert and founder of e-thePeople.org, and Nathaniel McNamara, a mobile commerce expert and founding team member of PrivacyBank (later sold to InfoSpace). The two have been friends since the second grade.