The financing round led by L Catterton. The investment follows L Catterton's prior participation in the company's Seed round, which had been led by investor Wildcat Capital Management, LLC, and Regeneration VC. With this new funding, Squared Circles plans to launch and scale at least five more health and wellness brands over the next three years.

Squared Circles is a consumer-first venture studio, co-founded by Osman Khan, Alexander Gilkes and Lukas Derksen. They build and launch companies focused on a tension unearthed around the audience that they term The Conscious Maximalist™ (their 2024 Conscious Maximalist™ Report, based on insights from over 3,000 consumers, identifies America's new wave of conscious consumerism). They leverage the latest innovations in bioscience to create health and wellness products that are better for you and the planet. To date they have launched three companies, which include Magic Molecule, Algae Cooking Club, and Freaks of Nature.