Zembula, the rich interactive content platform for enterprise marketers, made its formal debut today at The Launch Festival in San Francisco. The company also announced that it has raised $1.1 million in seed funding, which will be used to continue product innovation and scale essential functions. Investors in this round include the Launch Fund, Seven Peaks Ventures and Portland Seed Fund.
Out of more than 1,000 companies that applied, Zembula was one of just 14 Launch Incubator companies selected to present on stage this afternoon at The Launch Festival. The company also is showing live demos of its first product Scratch-it in the Demo Pit March 2-4. Visit Zembula in booth A8.
'Zembula has a solid base of impressive clients who are getting significant value from their platform,' said Jason Calacanis, founder of The Launch Festival. 'It is this recurring revenue from blue chip clients that makes Zembula a wonderful startup to be an investor in.'
While rich interactive campaigns have been around for a while, they've typically been the domain of the brand agencies, because in-house marketing teams often do not have the time or experience to execute such campaigns successfully. And, since these types of campaigns have been considered one-off creative experiences, they often lack actionable data. Zembula gives in-house marketers access to its powerful tool, which makes it easy for anyone to develop creative campaigns and produces valuable information that can be used to refine marketing efforts.
'Our goal is to democratize interactive marketing, enabling enterprises of all sizes, in any market, to more effectively engage with their customers and build stronger relationships,' said Robert Haydock, CEO at Zembula. 'With our solution, enterprises are able to customize and distribute their messages in multiple digital channels, and get actionable data back that will allow them to further refine their marketing strategy, drive conversions and provide measurable results.'
Zembula has helped companies, such as Staples, Brady Corp., AutoNation, Time/People Magazine and Buca Di Beppo, increase customer engagement and measure the results of their interactive content campaigns. Through its software platform, interactive media experiences -- including Scratch-it, Tap-it, Peel-it, Shake-it, Slide-it, Trace-it and Xplode-it -- can be sent through several digital marketing channels to unique buyers with targeted offers, deepening brand relationships and building brand affinity through engagement. Zembula's analytics platform brings it full circle, allowing exports of behavioral engagement data back into the brands CRM or marketing automation solution. Unlike other solutions on the market, Zembula is making rich media repeatable, measurable, profitable and multi channel for enterprise brands.
Both business-to-business (B2B) and business-to-consumer (B2C) marketers see improvements in click through rates (CTR) and time spent interacting with the use of the Zembula platform. On average, Zembula has seen its B2B customers increase CTRs by 274 percent across email, Facebook and SMS, with website/landing page traffic growth of 28 percent translating to more qualified leads, and ultimately higher revenue. On the B2C side, Zembula users' CTRs increase an average of 318 percent, with website landing page traffic growth of 34 percent, which results in website purchases, in-store redemptions and opt-ins.
'Our experience with Zembula this past year has provided us with positive results, having seen significant lift in our click-to-open rate and traffic, and great brand engagement from the interactive content. We're excited to expand our marketing toolbox with Zembula and provide more engaging content to our audiences moving forward,' said Shannon Bagdigian, email marketing specialist at Brady Corporation. 'The application itself takes virtually no time at all to execute. If you have the knowledge to create design assets, you'll be able to create and launch fun interactive campaigns in no time.'
About Zembula
Zembula is Portland, Ore.-based provider of a software as a service (SaaS) platform that enables enterprise marketers to create, manage, and deploy templated rich interactive content across several digital channels that delights users, drives conversions and provides measurable results. Scratch-it, which debuted in 2014, was the first Zembula product. For more information, visit www.zembula.com.