Deliv today announced it closed a $4.5 million round of investment from mall operators Simon Property Group, General Growth Properties, Macerich and Westfield, as well as existing investors Upfront Ventures, RPM Ventures and others. This funding follows a $7.85 million round completed in the summer of 2013.

The strategic investment further solidifies partnerships with the four operators that launched the same-day delivery service in malls in California and Illinois this past holiday season. There is a huge opportunity to empower the retail ecosystem through converging new digital technologies into physical environments that make products and services available to shoppers.

The Deliv service is available to mall tenants at each participating mall and has been used to provide same-day delivery of products ranging from luxury fashion brands and products, flower arrangements, household goods, sports equipment and electronics - all within hours.

Deliv is a breakthrough model for same-day delivery, using crowdsourced delivery personnel and an intelligent technology platform to provide premium quality, same-day delivery at prices equal to or less than standard shipping fees. Partnering with mall operators and retailers, Deliv leverages the physical infrastructure that puts inventory within five miles of 95% of Americans. Using a crowdsourced delivery team of drivers, Deliv covers these last miles and is able to effortlessly flex its team in line with spikes in demand, ensuring reliable, on-time delivery at an attractive price.

'Same-day delivery is a new frontier in providing an outstanding consumer experience, something mall operators and retailers are uniquely able to provide thanks to their physical brick and mortar presence,' commented Daphne Carmeli, founder and CEO of Deliv. 'With the support from our mall operators, Deliv is quickly becoming the defacto standard platform for retailers large and small to be able to leverage this physical presence and efficiently traverse the last few miles.'

About Deliv
Deliv partners with mall operators and national multichannel retailers to provide a low-cost, high quality, same-day delivery service via its quality-controlled fleet of crowdsourced drivers. By partnering directly with retailers, the Deliv 'same-day delivery' button becomes a native part of the checkout screen, keeping the direct relationship between the retailer and the consumer. The Deliv platform incorporates smart routing and full transparency, including the ability for consumers to watch their delivery on a map real time from pick up to their doorstep.