Piedmont RIA through its affiliate Militello Capital, is pleased to announce it made a venture capital investment in YaSabe, Inc., a bilingual social, mobile and local search venture specifically catering to Hispanic consumers living in the United States.

Headquartered in Herndon, VA, YaSabe lets Hispanic consumers search in English and Spanish to find and discover local businesses, coupons and other local information. Users come directly to YaSabe.com or come via popular search engines such as Google, Bing or Yahoo when they search in Spanish or when they search for a products or service that are culturally Hispanic. YaSabe already responds to millions of queries from Hispanic consumers, 40% of which are searching from their mobile phones either using a browser or using one of several mobile apps that are available for free for the iTunes or from the Android Marketplace. YaSabe's local and mobile search platform encourages social engagement, helping to capture word of mouth by allowing users to leave comments and ask others in the community for help and recommendations.

YaSabe's management team consists of Zubair Talib and Azim Tejani; proven local search veterans with more than +10 years in the business with experience in search, local advertising and Hispanic media.

"We are always excited to fund emerging companies that deliver a unique value proposition both to their customers and to our investors", says William Militello, founder and Managing Principal of Piedmont. He continues, "Zubair and Azim have a unique content proposition for Hispanic consumers, a huge economic force in the U.S.; it's an investment opportunity that fits perfectly into our portfolio."

"We are happy to have the support of Piedmont Investment Advisors" says Zubair Talib, CEO of YaSabe "With the backing of our investors, we aim to make YaSabe the definitive source for Latin culture and content online in the United States"

The VC investment in YaSabe is one of many made by Militello Capital through its new venture capital fund.

YaSabe

YaSabe helps US Hispanics find and discover merchants and service providers, coupons and other local information online and from their mobile internet devices. The company manages and maintains bilingual information about all 15M businesses in the US, with a strong focus on Latin culture and content such as Latin food and restaurants, beauty and wellness and Latin clothing. YaSabe.com is also the definitive source for Hispanic consumers to find doctors, lawyers, dentists and other service providers that speak Spanish. YaSabe's location-aware mobile applications (available for iPhone and Android) allow users to discover what's nearby and helps consumers stay connected to the community and participate in the social dialog. YaSabe offers local businesses and national brands simple and cost-effective ways to reach and influence Hispanic consumers who are searching online. Visit http://www.yasabe.com for more information, follow on Twitter @YaSabe or Facebook at http://www.facebook.com/yasabe.