On Me, the personalized digital gifting platform, announces a 5-year industry partnership with Mastercard and $1.7m in pre-seed funding from the NY-based VC firm Lerer Hippeau and Focal VC as it emerges from stealth.

Co-founded by Darragh Meaney and Sitar Harel, two former Google Product Managers, On Me will use the funds to expand its retailer partnerships and build out R&D as it aims to transform the $200B gift card industry. Advancing the industry from magnetic swipe technology pioneered in the 1980s to sleek, modern mobile wallets, with Apple Pay and Google Pay integration, On Me provides consumers with the ability to purchase and checkout seamlessly with just a few taps on your phone.