According to TechCrunch, CrowdTwist has raised $9 million in Series B funding. The new round was led by StarVest Partners, with investment from all previous backers, including Fairhaven Capital and SoftBank Capital.

In 2009, CrowdTwist pioneered the concept of omni-channel loyalty. We created the first ever loyalty technology that was capable of aggregating cross-channel & 1st party data which could then be attributed back to individual customers.

Today, our technology provides marketers with a true 360-degree view of their customers across their digital, social, mobile and transactional channels, giving them the most comprehensive and actionable insights available. Leading brands and global data providers rely on our technology and the quality of our data to power how they acquire, engage & retain all their various customer segments.