Arta Finance, a Digital Family Office, unveiled its platform, starting with accredited investors in the United States. While in stealth mode, the company raised more than $90 million from Sequoia Capital India, Ribbit Capital, Coatue, and more than 140 tech and finance luminaries, including Betsy Cohen, Eric Schmidt and Ram Shriram.

Arta Finance is the digital family office for the world. It empowers more people to gain the financial superpowers that, until now, were the domain of ultra-high net worth individuals. Arta Finance, a US SEC-registered investment advisor, harnesses AI and machine learning to enable intelligent investing in public market equities and alternative investments - including private equity, venture capital, real-estate - and access financial expertise to help every member advance their unique goals. Founded by a team of former Google executives and researchers, Arta is backed by Sequoia Capital India, Ribbit Capital, Coatue and more than 140 luminaries in tech and finance.