Service 1st Financial, a leading financial technology, innovation, and training company serving residential home service contractors, announced today the initial close of its Series B funding co-led by S2G Ventures. Service 1st simultaneously closed on a subordinated debt facility also led by S2G Ventures. In total, Service 1st secured new capital commitments of over $20 million. In 2019, Service 1st was incubated by Founder & CEO, Anuj Khanna, and Thayer Street Partners with the goal of transforming the way home comfort is purchased and sold in the United States.

Service 1st Financial is a leading financial technology, innovation, and training company serving residential home service contractors in the United States. The Premier Program® is offered through independent contractors on a full portfolio of home comfort products, including HVAC systems, IAQ products, tank and tankless water heaters, water purification systems, and standby generators. Service 1st is the only independent provider of comprehensive worry-free home comfort programs in the industry.