Society Brands, a tech-enabled consumer products company built for and by founders, today announced it has raised an additional $25 million of equity, most recently having secured $11 million in a funding round led by Gullane Capital, LLC, an investment firm focused on managing and advising pooled investment vehicles consisting of qualified individuals.

Since its initial raise of $205 million, Society Brands has raised an additional $25 million in equity funding bringing the total capital commitment since inception to $230 million. Additional lead investors include Callais Capital, an institutional VC firm in Louisiana, and North Coast Ventures, a Cleveland-based capital partner who invests primarily in early and growth stage companies. The recent equity fundraise will allow Society Brands to continue acquiring e-commerce native brands in a targeted and strategic manner, further the build out of their operating team and infrastructure and provide even more financial strength to the company's balance sheet.

Society Brands is a tech-enabled consumer products company that acquires e-commerce native brands that primarily sell on their own DTC sites and platforms like Amazon, Walmart, and others. Society Brands was built by founders, for founders™, providing entrepreneurs meaningful liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands' platform.