Led by The Merchant Club and Align Ventures, the company secured $17.85 million in financing to focus on continued growth and distribution in key retail channels. The remainder of the round was filled with primarily existing investors like AF Ventures and Era Ventures, and a single new participant called Range Group, demonstrating the continued confidence in the company's ability to scale through challenging environmental and economic factors.

Jinx is a modern dog food company that helps pet parents elevate the way they care for and connect with their pets. It was founded by Terri Rockovich, Sameer Mehta, and Michael Kim in 2019. Since launch, Jinx has shifted their core business from Direct-to-Consumer into retail partnerships and has become the fastest-growing brand in retail.