Looma announced today that it has raised approximately $10 million from a group of family offices, YETI Capital, and current investors. Looma will use the funds to expand its platform in new and existing retail partners and extend its product offering.

Looma is an in-store digital media platform focused on storytelling, education, and recommendations. Their network of in-store screens helps retailers better modernize and monetize their stores, while enabling brands to tell their story directly at the point of decision. All content that airs on Looma's network is produced or edited by Relay™, their global network of independent filmmakers, editors, and other creators who specialize in point-of-decision content.