Message Bus Launches Next Generation Email Platform, Lands $4 Million in Funding From True Ventures, North Bridge Venture Partners and Ignition Partners.

Message Bus, provider of cloud-based email infrastructure, today announced that it has launched its next generation email platform. Notable customers include About.me, DocuSign, Iterable, LinkedIn, Medium and MyFitnessPal.

By integrating traffic segmentation, automated reputation management, placement analysis, real-time analytics and setup configuration tailored specifically to each customer, Message Bus provides what could previously only be achieved by engineering, delivery and data specialists using multiple vendors to create costly and complex client integrations to get similar results.

'The Message Bus platform is simply amazing,' said Justin Zhu, CEO of Iterable. 'Their unique segmentation and real-time data features enable us to provide the compelling experience and increased engagement Iterable's customers expect.'

Message Bus has a unique perspective on email infrastructure and services, believing that the problems commonly held to be the downfall of email are actually due to the failure of existing solutions to focus on the people actually receiving email.

'Aside from a great message and attractive product, the keys to a successful email program are respect and trust,' said Paul Midgen, Message Bus' CEO who was the former director of email delivery and anti-spam at Hotmail. 'Our platform creates a trusted channel between our senders and their customers, solving the core problems underlying poor delivery performance.'

For businesses experiencing low email engagement with in-house or other cloud-based email services, Message Bus makes the pain go away, eliminating the potential for operational mistakes causing delivery problems, resulting in dramatically improved customer engagement.

'Message Bus' exceptional customer service and truly innovative technology has resulted in unprecedented transactional email delivery rates here at MyFitnessPal,' said Mike Lee, co-founder and CEO. 'We look forward to continuing to see stellar results.'

The Message Bus platform achieves high email delivery rates without resorting to ISP whitelists or costly IP certification programs, delivering data and insight in real-time and retaining historical metrics indefinitely. Proactive monitoring and consultative guidance, included with every account, create a program tailored to each client, resulting in rapid lift across key engagement metrics.

'Our old provider was dropping messages and losing data. We just weren't getting the insight into email performance we needed to improve,' said Tony Conrad, co-founder and CEO at About.me. 'Message Bus guided us through the integration, and their account management team was able to uncover four separate deliverability issues our previous provider didn't even know about. As a result, our email engagement has gone through the roof.'

In conjunction with today's product launch, Message Bus announced that it has closed $4 million in funding, bringing the total raised to $18 million. This round was led by previous investor True Ventures. Previous investors North Bridge Venture Partners and Ignition Partners also participated.

About Message Bus
Message Bus was founded in 2010 to build cloud-based email infrastructure. Its software ensures deliverability of all email-based communications whether critical, transactional or promotional, perfect for new implementations or integration with existing systems. The company removes the cost associated with deploying email and eliminates the need to hire email experts to make it work. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing email deliverability rates, while driving conversion and revenue. More information is available on the company's website: http://www.messagebus.com.