The money comes from two new investors, Advance Publications and Wellington Capital Management LLP, as well as a list of existing ones, such as IVP, Learn Capital, Maveron, Rethink Education, WTI, and others. With the deal, Steve Newhouse, chairman of Advance Publications, is now on General Assembly's board.

The investment was announced by General Assembly CEO, Jake Schwartz, in the company's blog. According to the entrepreneur, the new injection will allow them to expand their programs to new fields.

Among the 12 courses being offered are web development and user experience design, business fundamentals, data analytics, product management and digital marketing. By the end of this year, the company expects to have 25,000 alumni in its network in 14 different cities worldwide. Besides the US, General Assembly has offices in Australia, Hong Kong, Singapore and UK. The company claims to have reached 240,000 students through its 3-month courses and workshops.