Triple Whale, the all-in-one operating system for Shopify brands, today announced that it has raised $27.7M in an extended Series A, the company's first announced funding round since its foundation in May 2021. Triple Whale's latest funding round consists of a $24M investment led by Elephant VC, alongside a previously undisclosed $2.7M seed round led by NFX, and an additional $1M raised with notable participation from individual investor Shaan Puri.

Founded in May 2021, Triple Whale is an analytics platform for key stakeholders of Shopify brands looking to scale their businesses. The Triple Whale platform combines centralization, visualization, and attribution in an easy-to-use dashboard which presents and illustrates KPIs in a simple and actionable way, making sophisticated insights into advertising performance accessible for any Shopify retailer. Headquartered in Columbus, Ohio, Triple Whale is on a mission to build the default ecommerce operating system for Shopify brands, ultimately empowering business owners to live better and easier lives.