The capital fuels the company's growth strategy as it expands same-day delivery service to new cities across the U.S. The round was led by SWaN & Legend and DF Enterprises with additional funding from existing investors. The announcement comes alongside the company's same-day delivery expansion to Miami, the world's foremost market in the floral industry.

UrbanStems was founded in 2014 as a disruptive same-day e-commerce alternative to the traditional flower delivery companies. Today, the brand delivers same-day modern floral designs and on-trend gifts to seven major metropolitan cities, including Washington, D.C., Los Angeles, New York City, Jersey City, Chicago, Atlanta, and Miami, and coast-to-coast next-day delivery.