The round was led by GV, alongside new investors Tiger Global and Good Friends, the fund formed by the founders of Allbirds, Harry's, and Warby Parker. Existing investors Juxtapose, Redpoint and Zigg Capital also participated. The round brings Tend's total capital raised to $73 million.

Tend is the first dentist that people actually look forward to. Launched in October 2019, Tend was created to set a new standard for oral health by providing dentistry the way it should be-hassle-free, personalized, and straightforward, with a focus on patient happiness-all in a calm, inviting, and thoughtfully-designed space. Founded by CEO Doug Hudson and supported by over 150 talented team members in New York City and Nashville, Tend currently operates five New York dental studios in Chelsea, Flatiron, Grand Central, Wall Street, and Williamsburg.