Today, on the heels of their Series B fundraise, bringing total funding to date to $47.5 million, Hero Bread™ is announcing the national retail launch of their revolutionary better-for-you bread and baked goods. Driven by a massive 54% consumer repeat purchase rate in the first five months on grocery shelves, Hero Bread™ is expanding distribution from 23 to 2,300 grocery retail stores with further growth expected in the back half of the year.

Amidst the challenging fundraising environment with many investors slowing their deployment of capital, strong sales of Hero Bread™ online and in regional grocery retailers demonstrated huge momentum to investors. The proceeds from the raise will be used to accelerate expanded availability of Hero Bread's groundbreaking product line in grocery retail as well as support future product innovation. Cleveland Avenue, DNS Capital, Union Grove Venture Partners, Composite Ventures, GreatPoint Ventures and The D'Amelio Family Fund, 444 Capital, invested in the round, bringing total funding to date to $47.5 million.

Hero Bread™ is a food innovation company, on a journey to help make humans more healthy and happier by evolving the joyful experience of bread and baked goods. Hero Bread™ products are just as delicious as the original but with 0-2g net carbs, 0g sugar, fewer calories and more protein and fiber per serving than the traditional version.