After.com, a world-class online platform that helps families navigate end-of-life services without ever needing to step foot inside a funeral home, today announced it has raised $10 million for its Series A funding round led by HIPstr, the early-stage investment arm of HighPost Capital, a leading private investment firm focused on visionary companies at the forefront of consumer behavior and innovative product, service, media and technology sectors. After.com intends to use the proceeds to enter new markets, add talent throughout the organization, and further enhance its marketing efforts to support both the pre-need and at-need business segments.

After.com is an online platform that helps families navigate end-of-life services without ever needing to step foot inside a funeral home. Founded in 2020, After.com provides an internet-focused experience helping families to pre-plan or arrange cremation and funeral services in minutes with simple, affordable, and transparent pricing.