Sailthru, a leading provider of automated marketing personalization solutions, today announced the company's $20 million Series C financing round led by Scale Venture Partners. With this investment, Sailthru will rapidly add to its global sales, engineering and marketing teams to increase the company's share of the growing omnichannel marketing solutions industry that is expected to reach $19.8 billion by 2015. ScaleVP's Rob Theis has joined Sailthru's board of directors. Sailthru joins ScaleVP's portfolio that currently includes other leading SaaS and cloud companies such as ExactTarget, Omniture, HubSpot and Vitrue.

Sailthru dramatically increases customer lifetime value for leading brands that are committed to providing highly personalized interactions to consumers in real-time and across multiple channels. In 2013, Sailthru more than doubled its 2012 revenue and added some of the world's largest publishers, many breakthrough ecommerce brands and consumer web innovators that serve large audiences. These include companies such as Mashable, Rent the Runway, Acumen Brands and Khan Academy. Built on a big data foundation, Sailthru helps clients to achieve revenue optimization by taking dynamic, real-time actions based on what will drive engagement for each individual consumer.

'The past year has been one of extraordinary growth for Sailthru and with this investment from ScaleVP we'll continue solving the challenges facing brands as they seek to provide personalized multi-channel consumer experiences. ScaleVP is known for investing in companies that are moving big data to the cloud and disruptive SaaS players positioned for industry leadership. Their support validates our leadership and the differentiation of Sailthru Smart Data in the market,' said Neil Capel, CEO and Founder, Sailthru.

'To truly maximize lifetime value, brands need to not only acquire new customers but retain those customers by building deeper and more meaningful relationships with them. We believe a unique understanding, respect and appreciation for the individual drives these relationships, a viewpoint that has made us a leader in this space. Our differentiation will become more extensive in the coming months as we launch new products that will give clients an unprecedented ability to respond to their consumers' desires and needs,' continued Capel.

Rob Theis, Partner at Scale Venture Partners said, 'Sailthru is advancing revenue optimization to a new level with a proprietary algorithmic processing engine and a CRM system in a closed loop architecture. They provide modern marketers with a single platform solution delivered as a SaaS model. These types of companies, of which ScaleVP's invested in several, consolidate best of breed systems into unique, simpler and more cost effective platforms that prioritize automation for better business performance. Sailthru is the only company I've seen that, by emphasizing understanding the individual consumer, is truly able to drive revenue, engagement and conversion at a one-to-one level across any channel, in real-time. As such they're creating massive value for consumer marketers and, as we see companies increasingly prioritizing these new strategies for revenue optimization, the value Sailthru will add is exponential.'

This financing round was led by Scale Venture Partners and supported by other leading investors and venture capital firms including Benchmark, RRE, DFJ Gotham, AOL Ventures and Occam Partners. Sailthru has raised $28 million in previous rounds of funding including $1 million seed funding in 2010, $8 million Series A funding in 2011 and $19 million Series B funding in February 2013.

About Sailthru

Sailthru, the leading provider of personalized marketing communications technology, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than three hundred enterprises including Fab.com, Thrillist/Jack Threads, Everlane, Huffington Post and Business Insider.

Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.

About Scale Venture Partners

Scale Venture Partners (ScaleVP) invests in emerging-growth technology companies with a focus on SaaS, Cloud, Mobile and Internet sectors. With a proven track record and market-specific expertise, ScaleVP is a strategic partner in helping entrepreneurs and management teams scale their business and grow into long-term companies that matter. Founded in 2000, the firm has $900 million under management and is currently investing Scale Venture Partners III. Representative investments include: Box, BrightRoll, DocuSign, Everyday Health, ExactTarget (ET), HubSpot, NComputing, Omniture, RingCentral and Vitrue.

ScaleVP is located in Foster City, California. For more information, visit www.scalevp.com or follow us on Twitter at @scalevp or LinkedIn at www.linkedin.com/company/scale-venture-partners.