Smart parenting tech company Hatch Baby announced today it has raised $7M in its Series A funding round led by True Ventures. Hatch Baby will use the funds to continue building out its suite of wireless-enabled smart parenting devices.

The first device from Hatch Baby is the Smart Changing Pad, a groundbreaking redesign of the traditional diaper-changing pad that features an embedded wireless scale and monitoring technology that tracks a baby's growth. With its baby-friendly design, the Smart Changing Pad allows parents to weigh their baby from the comfort of their home, and offers insights into their child's health. It also tracks and automatically sends a baby's development metrics and daily activities -- including weight, feeding amount, and diaper changes -- to a parent's smartphone.

'We're thrilled that a well-respected investor like True Ventures is excited about what we're doing, and wants to help us transform the future of infant care,' said Hatch Baby CEO and co-founder Ann Crady Weiss. 'With four million babies born every year in the U.S., we look forward to alleviating the stresses of new parenthood, and becoming the largest and most trustworthy provider of information and insights for all parents.'

Investing alongside True are Geoff Ralston, James Hong, H. Barton Co-Invest Fund, and Veddis Ventures.

'True first invested in Ann when she founded Maya's Mom in 2006, and we are thrilled to be backing her with Hatch Baby,' said Toni Schneider, partner at True Ventures. 'Ann and co-founder Dave Weiss have deep knowledge of the consumer device market as it relates to parenting, and we believe Hatch Baby will emerge as a market leader in the space.'

Referencing data from the Hatch Baby community and the World Health Organization, the app digs beyond basic infant milestones, and offers personalized insights to help parents understand what's normal for their baby. The Hatch Baby companion app also allows parents to see how their baby is growing over time, and better understand their development relative to WHO and other Hatch Baby user data.

The Smart Changing Pad will be sold on HatchBaby.com for $299 ($199 with special limited time pre-order discount). The companion app, which can be used as a standalone baby-tracking app, will be available for free in the App store. A subsequent Android version will also be available.

About Hatch Baby

Hatch Baby believes that confident, reassured parents raise healthy, happy children. Our mission is to help new parents on their journey. Created by parents, for parents, Hatch Baby is releasing a series of smart products and services to help new parents. Our first product, The Smart Changing Pad, is an innovative and modern redesign of the traditional diaper changing pad with a built-in wireless scale that can help new parents track key infant health metrics like weight, feeding amount, and number of diapers. The companion Hatch Baby App can be used on its own, or can be connected with the Smart Changing Pad for seamless tracking of a baby's personalized growth data. For more on Hatch Baby, please visit: www.hatchbaby.com.

About True Ventures

Founded in 2005, True Ventures is a Silicon Valley-based venture capital firm that invests in early-stage technology startups. With capital under management in excess of $1 billion, True provides seed and Series A funding to the most talented entrepreneurs in today's fastest growing markets. With a mission to make the world a better place for entrepreneurs, True encourages each founder's vision and has built resources to empower the employees, families and communities of its portfolio companies. The firm maintains a strong founder community and offers innovative educational opportunities to its portfolio, helping entrepreneurs achieve higher levels of success and impact. With more than 200 companies funded and multiple companies acquired, the current True portfolio has helped create over 5,000 jobs. To learn more about True Ventures, visit www.trueventures.com.