The round was led by investments from existing investors, strategic participants, prominent athletes and celebrities to fuel the rapid growth of the brand. A SHOC continues to evolve the energy category by pushing the envelope in performance with progressive natural ingredients that help athletes and every-day active people reach their peak.

The round included participation from Bryson DeChambeau (Professional Golf), Aaron Judge (Professional Baseball), Brooks Koepka (Professional Golf), Freddie Freeman (2021 World Series Champion), Chase Young (Professional Football), Chase Elliott (NASCAR Cup Champion), Paul Rodriguez (Professional Skateboarding), Lexi Thompson (Professional Golf), and Michael Strahan (Professional Football and Television Personality and Journalist).

A SHOC Energy is the fast-growing, healthy, active energy beverage brand that is changing the energy game with more natural, better-for-you products. The company's energy drinks feature more functional ingredients, including plant-based natural caffeine, plant-based thermogenics, ocean mineral electrolytes, nine essential amino acids, and BCAAs with no sugar, artificial flavors, colors, or preservatives. A SHOC Energy is distributed nationally by Keurig Dr Pepper.