The round was co-led by Devonshire Investors (the private investment firm affiliated with FMR LLC, the parent company of Fidelity Investments) and CAVU Consumer Partners, with participation from Vibrant Ventures and Muse Capital. This follows Beekeeper's Naturals' 2020 Series B led by CAVU Consumer Partners.

Founded by Carly Stein Kremer in 2017, Beekeeper's Naturals is a leader in the health and wellness category, creating clean, effective products powered by propolis and backed by science. Using unique remedies from the beehive, the beekeeper-led team is committed to providing the cleanest, most powerful solutions to modern health issues including chronic stress, poor sleep, digestive issues and scratchy throats. Unlike competitors, they apply scientific rigor to their product development and commit to third-party pesticide testing to ensure they're creating natural remedies that actually deliver. They're also a brand on a mission, prioritizing People, Plant, and Propolis. By working exclusively with sustainable small-scale apiaries, partnering with leading bee research institutions, and prioritizing pesticide-free hive health above all else, Beekeeper's Naturals works to raise awareness and create a better environment for our world's most important pollinators-the bees.