The capital will be used to invest in new executive talent, marketing, and content creation. The funding is led by LightWork Worldwide llc, a global streetwear and lifestyle brand holding company, incubator and fund who has recently backed social media livestream commerce app Ezze as well as streetwear brands such as 424, Round Two, Pyschworld, No Vacancy Inn and Supervsn in the bid to take them global with a spotlight on key Asian markets such as China.

Other investors in this round with XSET include Alpha Sigma Capital, Apex Capital Partners, Baron Davis Enterprises, Breakaway Ventures, Concept Art House, Gaingels, Gee Roberson Management, GuildFi, Quality Control, TheAlliance, Swae Lee, Mind Melt Media, Whitwell & Co, Worldwide Wes, Young Money, and six NFL athletes: Ezekiel Elliott, Justin Simons, Adrian Colbert, Alkho Witherspoon, Ndamukong Suh, and Kyle Van Noy.

Founded in 2020 in Boston by gaming and pop culture veterans Greg Selkoe, Marco Mereu, Clinton Sparks and Wil Eddins, XSET is the fastest growing gaming organization and lifestyle brand in history. XSET fields some of the world's top competitive esports teams in titles including Valorant, Rocket League, Rainbow Six, Fortnite, Warzone, Apex Legends, eNASCAR and more. Built on a foundation of a diverse and inclusive gaming culture, XSET is building the preeminent brand for today's growing Gen Z audience of gamers.