The fundraise was led by prominent members of the Bitcoin community (Brad Mills, Greg Foss, Jay Gould, American HODL, and around 35 others) alongside major Bitcoin-focused investors including Seetee, Mimesis Capital, Fulgur Ventures, Lightning Ventures, Hivemind Ventures, and Plan B Ventures. Other venture capital investors including Revolution's Rise of the Rest Seed Fund and Cavalry Asset Management also participated.

The Bitcoin Company is a super-app for all of your financial needs. They're unifying the disparate rewards market (which today consists of gift card, affiliate, and card-linked offer rewards) into a single, unified Bitcoin rewards program. After creating a consolidated rewards experience, with these partnerships and funding, The Bitcoin Company intends to consolidate an even larger suite of financial services, integrating Bitcoin financial services alongside traditional banking. Instead of treating Bitcoin as an "investment," The Bitcoin Company will provide Bitcoin and banking services in one place, treating Bitcoin as a native currency alongside dollars, euros, and other fiat currencies.