The $27 million round is led by Norwest Venture Partners, with participation from existing investors NFX and Concrete Rose. Forum's platform merges proprietary technology with deep e-commerce and consumer investing knowledge to rapidly identify, acquire and scale successful third-party Fulfillment by Amazon (FBA) businesses into household brands.

Forum Brands is the world's most advanced data-driven Amazon business acquisition platform. Using proprietary technology, Forum provides third-party FBAs with customized acquisition opportunities via its proprietary SEAL (Source, Evaluate, Accelerate, Lead) system. The team brings expertise from Amazon, Target.com, McKinsey, TA Associates, Cove Hill Partners and more.