The round was led by Eniac Ventures, with participation from Frst, Liquid2 Ventures, Maschmeyer Group Ventures, Ride Ventures, and the founders of Ramp, Level AI, Truework, CBInsights, Zoi, among others.

Attention seeks to turn every sales organization into the best version of themselves. Every sales organization has to deal with slow ramp-up for new sales representatives, while for experienced reps, CRM hygiene and deal stagnation are consistent pain points. Attention provides a fully-integrated AI-powered sales assistant that solves all these issues and more.