Starting as a Santa Monica-based Mucker Capital (known for funding Honey and TaskRabbit) incubated company, Prismpop has announced that they have raised $5 million in total funding to-date. The new round of seed fundraising was led by Female Founders Fund, the largest seed fund investing female entrepreneurs, participated by Foundation Capital, Revolution Capital, Plum Ventures, Mucker Capital and Uphonest Capital. Additional investors from the previous round include Unshackled Ventures, Alumni Ventures Group, Sequoia Capital (Scout Fund), Plug and Play, and more.

Prismpop is a female-oriented social shopping community focused on sharing insights and products that uplift your lifestyle. Find on mobile and the web your new favorite product, shopping advice, product reviews, beauty secrets, fashion tips, food ideas and more.