According to TC, Bluecore, the data marketing platform for ecommerce brands, has closed a $21 million Series B round led by Georgian Partners, with participation from existing investors like FirstMark Capital and Felicis Ventures.

At Bluecore we are transforming the way eCommerce marketers use data and automation to communicate with customers. Bluecore's marketing automation software is designed to simplify the process of ingesting terabytes of behavioral data and automatically taking action on precise insights, driving engagement and conversion rates that defy industry standards. Backed by FirstMark Capital and Georgian Partners, Bluecore is one of New York City's fastest growing SaaS start-ups and works with more than 160 customers representing more than 180 high-end apparel, electronics, automotive and other consumer brands.