Weav Music, the audio innovation lab helmed by Google Maps co-founder Lars Rasmussen and marketing visionary Elomida Visviki, announced a $5 million Series A financing round. The round was led by King River Capital; global fitness leader Peloton also participated, along with previous investors Passion Capital and Rivet Ventures.

The infusion will enable Weav Music to expand its adaptive music platform - currently available exclusively via the company's award-winning Weav Run app - throughout the health and wellness industry and beyond.

"The music industry has made tremendous progress with ubiquitous streaming services, yet records themselves remain the same static audio files of century-old vinyl," said Visviki, Weav's co-founder and CEO. "We're committed to evolving the way music is created and experienced. To that end, we're thrilled to join forces with King River, whose partners have played an influential role in some of the world's most game-changing technologies over the past few decades."

Co-founded in 2015 by Visviki and Rasmussen, the Brooklyn-based lab's proprietary technology personalizes the experience of listening to music by adapting a recorded track in real-time, to match a listener's activity - seamlessly remixing energy, structure and crossfades while preserving quality and artistic integrity. The technology holds applications in fitness, sports, dance, gaming, AR/VR, and any other area where music can enhance an individual's experience.

Weav has already made waves by producing adaptive tracks by top artists via licensing deals with both major and indie labels. The new capital will empower the young startup to continue building its partnerships as well as its library, and broaden well beyond its fitness roots. It will also enable the team to continue scaling its adaptive music production via deep learning.

"Music is an integral and energizing element of fitness for so many of us, with tangible impact on performance," said King River Co-Founder and Partner Megan Guy, who will join Weav Music's board of directors. "Weav's software enhances the experience of being active and capitalizes on broader growth trends in connected devices, and personalized interactive health and wellness. King River is delighted to be on this journey with Elomida and Lars - incredible founders with an exceptional track record of building viral, essential software products that delight users around the world.'