According to published reports, Swarm Mobile has raised approximately $3.5 million in its first funding round led by Icon Ventures.

Swarm is a venture-backed technology company headquartered in San Francisco, CA with offices in Los Angeles, New York, and Australia. Founded in early 2012 by digital marketing and ecommerce veterans to help retailers and customers connect. Swarm's technology treats smartphones as offline cookies, giving brick-and-mortar retailers the same data, personalization and marketing techniques that make e-commerce so successful. Working with Fortune 500 companies and single location stores, Swarm has quickly become the de-facto standard for shopper analytics and omni-channel marketing.