The round was led by their long-time investors and board members Alliance Consumer Growth and TRB Advisors. Also participating were athletes, entrepreneurs, and celebrity investors Blake Mycoskie, David Chang, Lance Armstrong, Darren Rovell, Justin Tuck, and multiple-time NFL Defensive Player of the Year JJ Watt. The group hails from many different backgrounds but is united in their deeply rooted commitment to Athletic's brand, its mission, and values. Many of the partners have been immersed in the company since its earliest days. Other supporters include Tastemaker Capital, Benevolent Capital, and Wheelhouse.

International Beer Challenge 2020 "Brewer of the Year North America," Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it's the very reason they started brewing them in the first place. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing "Two for the Trails" initiative, 2% of all sales are donated to trail and park cleanups and maintenance. Additionally, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities.