According to published reports, multi-format advertising firm Collective has raised $50 million in new equity funding and debt financing. The funding round was led by Cox Media Group, with participation by Samsung Ventures and Accel Partners.

Collective is the leader in data-driven, multi-screen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile and social. Our technology solutions include Ensemble™, our audience buying, creative optimization and analytics platform for advertisers, and AMP, our data and media management platform for publishers. The firm is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India.