Heyday, a platform for brand building, pioneering a marketplace-first approach to creating the next-generation consumer products company, announced today the close of its $555 million Series C funding round. The round was co-led by high-growth technology investors The Raine Group and Premji Invest with participation from existing investors General Catalyst, Victory Park Capital, and Khosla Ventures.

Heyday is a platform for brand building. The company is pioneering a marketplace-first approach to creating the next-generation consumer products company. We acquire and incubate marketplace-native brands through innovative partnerships with e-commerce entrepreneurs. Once a part of the Heyday platform, brands tap into technology, data, supply chain, and growth capabilities designed to help them go omni-channel, expand their product offering, and build brand equity. Our marketplace-first approach to digital brand building is unlocking the overlooked potential in the $2.7 trillion global marketplace economy.