A company looking to help marketers target mobile and tablet users has received a $10 million Series A funding.

TapCommerce, a New-York based firm, has announced the $10 million funding, according to published reports. The company received the investment from Bain Capital Ventures, RRE Ventures, Noielsen Ventures, Metamorphic Ventures, Eniac Ventures, and Nextview Ventures.

TapCommerce works to be a leader in mobile retargeting. The company works with successful mobile brands to deliver customers, revenue, and return on investment across mobile platforms. TapCommerce helps mobile companies to increase paid users and retain users who have stopped using an app, and helps to retarget mobile and tablet website users who don't become active customers as often as desktop web visitors.