Unlimited, a new investment firm that gives all investors exposure to the alpha-generating potential of alternative investment strategies without the high fees and adverse tax implications of typical fund structures, announced today that it has raised $8 million in Series A financing led by FirstMark and Citi Ventures, including previously unannounced convertible notes led by Material.

Founded in 2022 by Bob Elliott, Bruce McNevin and Matt Salzberg, Unlimited is an investment firm that uses proprietary technology to create broadly accessible, low-cost index tracking ETFs for 2 & 20-style alternative investments like hedge funds. The firm currently manages the Unlimited HFND Multi-Strategy Return Tracker ETF, which aims to track the gross-of-fees returns of the hedge fund industry.