The round was led by ABS Capital Partners with participation from existing investors, including Blossom Street Ventures. The company has been profitable for the past year while growing revenue 50% year-over-year for the past three years in a row. This new strategic partnership is anchored in scaling the company and growing its addressable market through investing in ethically sourced data outside of mobile apps. The goal of the new data sets is to provide brands with a 360-degree view of consumer engagement on their competition.

Apptopia is the leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics via the Bloomberg Terminal to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning.