The transaction includes both primary and secondary components, bringing the company's total funding to $240M to date. The round was co-led by ION Crossover Partners and Viola Growth. This latest investment will be used to accelerate SimilarWeb's aggressive growth plans, expand brand awareness, and support expansion of the business through M&A activities. This funding event coincides with a tremendous period of expansion for the company.

As the most trusted platform for understanding online behavior, millions of people rely on SimilarWeb's estimated insights daily as the ground truth for their knowledge of the digital world. We empower anyone - from the curious individual to the enterprise business leader - to make smarter decisions by understanding why things happen across the digital ecosystem.