Cloaked, a consumer-first privacy company that enables individuals to safely share personal data with people or companies based on their level of comfort, has announced $25M in Series A funding. The round was co-led by Lux Capital and Human Capital.

Founded in 2020 by brothers Arjun and Abhijay Bhatnagar, Cloaked is a consumer-first privacy company dedicated to enabling individuals to take control of their personal data in real time with unlimited, unique identities. Through Cloaked, individuals can choose when, where and with whom they share personal data from their browser extension or mobile device.