Odie's mission is to democratize pet insurance by bringing a new generation of pet owners into the market. Their product and strategy are geared toward Millennials and Gen Z's, the fastest growing demographic of pet parents in the U.S. Odie set out to solve the shortcomings of legacy pet insurance providers by offering its members greater coverage flexibility, stable and predictable annual premiums, and shared values that are centered around pet wellness.

The investment round was led by Walkabout Ventures and Slow Ventures which have successful track records within the insure-tech and consumer pet sectors. A distinguished list of New York based family offices and individual investors also made direct investments into the round.

Odie is a wellness first, tech-enabled pet health insurance brand that empowers conscientious pet parents through authentic inclusivity, simple customization, holistic care, and community engagement. Odie was founded with a revolutionary spirit and caregiving goal: to provide all dog and cat owners access to essential pet care services through a centralized digital hub. Odie Pet Insurance Marketing Inc. distributes pet insurance plans underwritten by PrimeOne Insurance Company, Inc. and ClearBlue Insurance Group.