To continue to fortify its position a leading global provider of cross-platform media tracking, audience measurement and analytics, as well as rights and royalties management services, Mediamorph, announced today that it has raised an additional $8 million in funding from Smedvig Capital, a London based private equity firm, and Motorola Mobility Ventures, the venture investment arm of Motorola Mobility. Meyers Associates, a New York-based boutique investment banking firm, acted as an advisor for Mediamorph.

Mediamorph, with offices in New York, Los Angeles and London, was founded in 2007 by Shahid Khan and Michael Sid, two media industry veterans and thought leaders with several decades of experience developing industry solutions and helping launch cross-platform media businesses. Within a short period of time, Mediamorph has become a de facto provider of cloud-based cross-platform media tracking, audience measurement and analytics, as well as rights and royalty management services to some of the top Hollywood Studios, Television Networks, Cable MSOs and eBook Publishers/Distributors. In addition, by building a network of leading content providers and more than 300 content distributors globally, Mediamorph has established itself as a core industry platform.

"We are extremely excited about working with Smedvig Capital and Motorola Mobility Ventures - having two best of class investors back Mediamorph is a strong affirmation that we are on the right track," said Mike Sid, Co-Founder and CEO of Mediamorph. "With this investment, we will be able to bring new offerings to our customer base to further help them manage in a rapidly changing environment. We also thank our previous investors for their continuing support."

"This round of investment and our partnership with Smedvig Capital and Motorola Mobility Ventures will enable us to continue our global expansion across all segments of the media industry," said Shahid Khan, Co-Founder and Chairman of the Board, Mediamorph. "Our deep industry insights and experience, coupled with our collaborative approach with clients allows us to anticipate needs of global media companies and constantly innovate our product and services accordingly."

"Smedvig Capital is very excited about this investment in a rapidly growing company, in a sector which is increasing daily in size and complexity", said Robert Toms, Managing Director at Smedvig. "We have been impressed with not only the quality of the client base, but also the incredible enthusiasm and appetite they all have for the Mediamorph product. We are very much looking forward to working closely with Mike, Shahid and Nitin, who form the core of a very talented team, to continue to grow the business."

"Cloud-based experiences continue to be a growth opportunity for the industry, as well as a key area of focus for Motorola Mobility," said Wallace Pai, vice president of corporate development for Motorola Mobility and managing partner of Motorola Mobility Ventures. "We see great promise in Mediamorph's technology and look forward to working closely with them to expand their offerings to more markets around the world."

About Mediamorph

Mediamorph is a leading global provider of cloud-based software and managed services to content creators, programmers and distributors. Mediamorph's integrated modules allow media companies to sell, program, distribute, track, analyze, optimize and monetize content globally with greater efficiencies and increased profits. Mediamorph's solution can handle all types of content, including TV Shows, Movies, Games, Apps, Books, Magazines, etc., across all types of business models, including individual sales, rentals, subscriptions, ad supported, etc., across all platforms, including On-line, Mobile, Tablet, Connected TVs, Game Consoles, eBook Readers, etc., across all geographies, including the Americas, Europe and Asia. Mediamorph clients include Cablevision, E! Networks, HBO, Lionsgate, Sony Pictures, Starz and Warner Bros. For more information please visit www.mediamorph.com.

About Smedvig Capital

Smedvig Capital is a London based private equity firm formed in early 1996 by John Hewett and Peter Smedvig. Smedvig Capital manages over $500M and is entirely focused on private equity investments. Smedvig invests POUND 2-15M in fast growth businesses. Previous investments include PPC (audio visual marketing agency), Streetcar / Zipcar (pay as you go car hire), Ocean Outdoor (market leader in premium outdoor advertising) and The Smart Cube (a global knowledge process outsourcing firm). For more information please visit www.smedvigcapital.com.

About Motorola Mobility Ventures

Motorola Mobility Ventures is the global, strategic equity investment arm of Motorola Mobility. Its diversified portfolio focuses on "new-idea" companies and opportunities that complement Motorola's business strategy. Motorola Mobility Ventures invests at all stages in developing companies to accelerate access to new technologies, new markets and new talents. For more information, please visit www.motorola.com/ventures.

About Motorola Mobility

Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people's lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, please visit motorola.com/mobility.

About Meyers Associates

Meyers Associates, L. P is a 20 year old, New York based, full-service boutique investment banking firm, that provides advisory services and capital to emerging growth companies in Technology, Digital Media, Healthcare and Energy sectors.