According to published reports, personal shopping site, Keaton Row, has raised $1.6 million in a second round of seed funding led by Menlo Ventures, with participation from Rho Ventures and Grape Arbor Ventures.

Keaton Row is democratizing fashion through technology, making the luxury of a personal stylist accessible to every woman. The ultimate vision is for Keaton Row to create the future of personal styling and shopping in every vertical. The concept of online personal styling and shopping reaches beyond fashion into lifestyle, home goods, travel, and more.