Paceline, a retail health and wellness platform that incentivizes consumers to live a healthy lifestyle, has closed a $29.5 million Series A financing round. The round was led by Acrew Capital, with participation from Mubadala Capital along with existing investors.

Paceline's mission is to bring the worlds of physical and financial rewards together by incentivizing people to be active with curated offerings from health and wellness brands that yield healthier people and more valuable customers to partners of all kinds. Consumers earn health and wellness rewards for 150 minutes of elevated heart rate a week.